Campaign: General Preparedness

Find each and every synergy with what people already do

I suggest you stop creating ideas and programs that hope to have people make massive changes of behavior and habits to follow. Work to identify activities and habits that are almost what is needed for a person to be resilient-and base outreach messaging on showing how a tiny tweak will make a big difference. Example: Most people carry useful stuff they use every day, they have bags, backpacks, trunks, purses. Add contact ...more »

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