We are battling complacency and denial and they are strong forces. We have to come up with novel ways to reach the public and get them to invest in resiliency - emotionally and financially. There needs to be a path that eases them in and builds along the way. Incentives may be needed initially, but eventually, people will get it and it won't be necessary. My suggestion is to do PSA's that highlight stories of real people ...more »
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